prAna at Santa Barbara Outfitters

prAna and Santa Barbara Outfitters have collaborated on a unique retail experience. Blending community interaction, urban green space, art and yoga into the overall retail experience, the environment concocts a living, breathing representation of prAna. Art installations from the local creative community, in-store bike racks for the commuter conscious, hosted yoga classes and urban reclamation woven throughout define the “life force” of the shop. Paired together with purpose built clothing that is crafted from the fundamentals that bind climbing and yoga, the shop is indeed “born from the experience.”